Mysterious, Unexpected, Conversation-Starter Branding
This isn’t a name per se, but rather a diminutive chunk of text in quotes (“33″) that’s been on the back of Rolling Rock beer bottles since the 1930s. Nobody quite knows what it means, and the brewer has been smart enough never to reveal a meaning, so “33″ for us stands as shorthand for “mystery” and “the unexpected” in naming and branding. It well represents the “X-Factor” category in Zinzin’s Name Evaluation process: “33″ is that certain something that makes people lean forward and want to learn more about a brand, and to want to talk about the brand with others. It’s been a powerful conversation starter for nearly a century.