A Beautiful, Elegant Las Vegas Resort Hotel Name

An aria is an elaborate melody sung solo with accompaniment, as in an opera or oratorio. Aria is beautiful, elegant name for a beautiful, elegant, major resort hotel on the Las Vegas strip, which we created for MGM Resorts International. It definitely captures the “not a typical casino” vibe of the resort, as you don’t usually associate opera, or any “high culture,” with Las Vegas. This hotel, and this name, changes the conversation about the resort experience of Las Vegas.

[ Aria: case study | website ]