NEWS: Zinzin is very proud to announce the birth of our newest name, pivot (lowercase), the new social action and general entertainment TV network from Participant Media. Pivot is all about thinking on your feet, adaptation and informed change. The old ways of thinking and relating to the world aren’t working. It’s time to pivot. Read the pivot Case Study.
Focus Groups Can’t Save You Now.
Many a troubled naming project began with a brainstorming session, but it’s possible to do brainstorming right and add value to your naming process. Use this opportunity to get outside of yourself and hear divergent opinions; avoid being restricted by internal naming filters, preconceptions, or office politics; consider suggestions as concepts as much as potential names; and don’t get emotionally invested in any given name before it has been properly trademark screened. A well-run brainstorming session can give everyone on your team the discourse and information needed to propagate, nurture and support strong names.