NEWS: Zinzin is proud to announce the launch of our newest name, Redshift, an MBA-level online training product for business from eCornell/Cornell University. Redshift is an astronomical concept providing evidence that the universe is expanding, the perfect name for a system that enables and empowers the next-generation of business leaders to create expansive, sustained growth. Read the Redshift Case Study.
We Don’t Need No Stinking Demographics.
It’s not enough to just “produce” products for “consumers” to consume. You need to foster engagement with your audience. Live in the big world and be a part of it, treat individuals with consideration, and be open, transparent and helpful. That includes creating brand names that respect your audience’s intelligence, are entertaining, memorable, and add value to the culture. Never forget that it’s individual people, not demographics, who buy your products. People like you.